Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) (“Curaleaf” or the “Company”), a leading vertically integrated cannabis operator in the United States, announced today the launch of its line of Select brand products to medical patients in New York, starting with its Select Elite cannabis oil cartridges.
Select, known as America’s #1 Cannabis Oil Brand, was acquired by Curaleaf in February 2020 and is on track to become the first nationally recognized cannabis brand. As a recognized industry leader, Select is committed to testing, transparency, and education for patients and dispensaries alike. The brand is currently available in 13 states across the U.S., including Arizona, California, Colorado, Connecticut, Florida, Maryland, Michigan, New York, Nevada, Oklahoma, Oregon, Massachusetts, and Maine, and looks forward to launching in Ohio’s medical market by month-end. Select expects to continue its expansion across the U.S. by entering into New Jersey, Illinois, Pennsylvania and Utah in the coming months.
Select maintains the highest quality control standards and testing transparency while delivering the best experience possible. The brand’s most popular product, Select Elite, provides an activated, broad-spectrum oil with a high THC level, with various strain-specific flavors and effects. Select plans to expand its assortment of products in New York in the coming months with Select Elite Live, the brand’s best-selling enhanced live resin cartridge.
“Select undergoes the most stringent and progressive oil testing standards in the industry, and we are excited to offer that consistent quality and experience to our medical patients in New York,” said Joe Bayern, President at Curaleaf. “As a company we are dedicated to creating brands and innovative product formats to make cannabis accessible to all, ultimately bringing more options to market to meet patients’ health and wellness needs.”
To celebrate the launch of Select in New York, Curaleaf is making financial contributions to two local organizations, Women Grow and The Equity Organization, both of which are dedicated to promoting diversity and social equity within the cannabis industry. Curaleaf is committed to building an eco-system of impact, policy and business that aligns with the greater good of the cannabis industry and the communities in which the Company operates and serves. The Company will be announcing its full social equity plan as part of its corporate social responsibility program “Rooted In Good” later this year.
“We are honored to be selected by Curaleaf. Their support empowers us to provide the necessary programming for all women in our communities,” said Gia Morón, President of Women Grow. “It is companies like Curaleaf who continue to be allies for inclusion and change. Our shared values of creating resources for women allow us to guide them towards levels of success. We thank Curaleaf and look forward to expanding our partnership with this awesome team.”
Select products will be available at dispensaries state-wide, starting with Curaleaf’s retail locations in Carle Place, Queens, Hudson Valley, and Plattsburgh. To find a dispensary near you that carries Select products, go to www.selectbetter.com and click “Find Us” for an interactive map of locations.
About Curaleaf Holdings, Inc.
Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) (“Curaleaf”) is the leading vertically integrated U.S. multi-state cannabis operator with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a high-growth cannabis company known for quality, expertise and reliability, the company and its brands, including Curaleaf and Select, provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf currently operates in 23 states with 93 dispensaries, 22 cultivation sites and 30 processing sites, and employs over 3,000 team members across the United States. Curaleaf is listed on the Canadian Securities Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF. For more information please visit www.curaleaf.com.