ST. LOUIS, Aug. 08, 2024 — Shock Top, a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY) and ‘the king of zest’, is pleased to announce the return of its highly anticipated seasonal brew, Shock Top Twisted Pretzel. After a three-year hiatus, the unique seasonal brew is back and here to shake up autumn, with a twist of flavor!
Pumpkin spice is out. Let’s ring in Pretzel season! Twisted Pretzel is not just a beer; it’s an experience in a bottle, a true testament to Shock Top’s innovative spirit. Crafted to perfection, the highly anticipated seasonal brew combines the classic Belgian-style wheat beer that is known and loved with the rich, toasty flavors of a fresh-baked pretzel, making it the ultimate autumn companion. Whether you’re gearing up for game day or cozying up by the fire, or winning a trip to Oktoberfest, Twisted Pretzel is the go-to brew for all things fall.
To celebrate this exciting release, Shock Top is sending one lucky winner and a friend to Munich, Germany, for four days to experience Oktoberfest. Starting Aug. 7th, Shock Top fans can register for a chance to win this epic adventure and show those Pumpkin Spice Lattes that pretzels and beer are really where it’s at! Enter to win. Rules and restrictions apply.
“Fall is a season of change, and what better way to embrace it than with a beer that’s as bold and unique as Shock Top Twisted Pretzel,” said Ryan Workman, Shock Top’s director of marketing. “We’re excited to bring back this long-awaited beer for our fans and make it the best and boldest part of their autumn traditions again.”
Starting today, Shock Top Twisted Pretzel will hit shelves in 6-packs and 12-packs, as well as on draft at select bars and restaurants nationwide. Get it while you can, because this seasonal is only available through November! Join Shock Top in celebrating the re-launch of Twisted Pretzel. It’s more than just a beer – it’s a twist on tradition.
Oktoberfest Flyaway Sweepstakes is open to US residents only 21+ and subject to sweepstake’s rules and restrictions. No purchase necessary. The Shock Top Company – Portland, Oregon. Always enjoy responsibly.
About The Shock Top Company
Founded in 2006 with the launch of its iconic Belgian White Ale, Shock Top brews bold, delicious beer that is perfect for those who crave flavor and fun. With a flair for the unexpected, Shock Top creates exciting twists on classic styles. From the legendary Belgian White to the refreshing Lemonade Shandy, and the fruit flavors of Mango Wheat and Blueberry Wheat, Shock Top is all about living life unfiltered and breaking out of the mundane. Dive into the Shock Top experience at shocktopbeer.com and follow @shocktop on Facebook, Instagram, and X. The Shock Top Company is a subsidiary of Tilray Brands, Inc.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time. Tilray Brands delivers on this mission by inspiring and empowering the worldwide community to live their very best life and by providing access to products that meet the needs of their mind, body, and soul while invoking wellbeing. Patients and consumers trust Tilray Brands to deliver a cultivated experience and health and wellbeing through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. For more information about Tilray Brands, visit ir.tilray.com.
