By Daniel Casciato

Trulieve is an industry leading, vertically integrated cannabis company and multi-state operator in the U.S. operating in 11 states, with leading market positions in Arizona, Florida, and Pennsylvania. The company is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy.

“By providing innovative, high-quality products across our brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits,” says Tim Morey, Trulieve’s Chief Sales Officer.

Trulieve, listed on the CSE under the symbol TRUL and traded on the OTCQX market under the symbol TCNNF, was founded in 2015 and is headquartered in Tallahassee, FL. The company was the first Florida licensed operator with initial sales in 2016.

They take pride in their exceptional retail and wholesale distribution model. Their footprint is across 11 states in 3 regional hubs (SE, SW, NE) with a robust retail network of 160+ operated or affiliated dispensaries. They are the market leaders in their cornerstone markets of Arizona, Pennsylvania and Florida.

According to Morey, Trulieve has accomplished many firsts in Florida, including:

  • Being among the first group of licensees to receive approval from the Florida DOH
  • first to receive approval to cultivate and dispense
  • first to make a home delivery
  • first to make a sale
  • first to sell smokable cannabis
  • first to sell edible cannabis
  • and more

Trulieve’s mission is to provide compassionate care patients can trust when traditional medicine is not enough. They strive to provide the highest level of cannabis products and customer experience through authentic and reciprocal relationships. Their vision is to be the leading customer-focused cannabis brand in the United States, with depth in the markets the company chooses to operate.

“We advocate for cannabis reform, provide top products, and work to educate the communities we serve,” notes Morey. “This includes creating jobs at our dispensaries with great benefits and contributing to and developing partnerships with local organizations in the community. Trulieve also grows, harvests and produces cannabis plants in an eco-friendly environment to reduce carbon footprint and protect the planet.”

The company continues to focus on growing safe, quality cannabis and continually innovates to provide a wide variety of products for medical patients in Florida. Their patients across Florida can choose from the largest selection of THC and CBD prod-ucts (https://shop.trulieve.com/) available in a variety of consumption methods, including smokable flower, concentrates, edibles, capsules, syringes, tinctures, topical creams, vaporizers and more.

In addition to Trulieve’s proprietary brands, patients have access to beloved brands such as Bellamy Brothers, Bhang, Binske, Blue River, Black Tuna, Love’s Oven, O.pen, and Sunshine Cannabis, all available exclusively at Trulieve in Florida.

Trulieve is the market leader in Florida with more than 110 retail locations in the state. A full list of Trulieve’s Florida locations can be found at trulieve.com/dispensaries/florida.

Trulieve is excited to continue the expansion of access to medical and adult use cannabis from coast to coast.

“We’re driven by our commitment to providing tailored, high-quality patient care to as many patients as possible,” adds Morey.

Trulieve’s mission to promote well-being through cannabis allows them to create profound economic and social advancement opportunities within the communities they serve. Trulieve looks forward to cultivating additional local and national partnerships through their growing DEI (Diversity, Equity and Inclusion) team and showcasing how cannabis can create consequential, powerful change.

One way they are doing this is through 4/20, the marijuana holiday. For decades, 4/20 was widely celebrated underground by cannabis enthusiasts. The holiday has emerged from the shadows in recent years as legal cannabis becomes increasingly accessible and popular throughout the U.S.

“The day has now become a unifying experience for the cannabis community where consumers connect over their shared love for the plant and legal businesses host celebrity-backed concerts and activations,” says Morey.

Patients who visit their local Trulieve location on April 20 can expect live brand activations, giveaways, all day in-store promotional offers, and more. Stay tuned to Trulieve social media channels for details.

For more information, visit www.trulieve.com.