By Daniel Casciato
July 10th is a celebration of cannabis concentrates. Cannabis concentrates contain much more phytocannabinoids than cannabis flower, making them a great option for patients who have developed a high tolerance for the heady effects of cannabis.
According to Gina Collins, Vice President of Marketing at Trulieve, the largest cannabis company in Florida, legend has it that this cannabis holiday comes from turning the date 7/10 upside-down to spell “oil.” Some call it “Dab Day,” a reference to the act of “dabbing” concentrates. You’ll also see it referred to simply as “7/10.”
“No matter what you call it, July 10th is a day to raise awareness around these potent products and the difference between their many variants,” says Collins.
Trulieve patients can celebrate the 7/10 holiday with Muse, the company’s premium concentrate line. Extracted in its state-of-the-art lab with fresh frozen flower, Muse provides a full-spectrum concentrate that is exceptionally flavorful and typically contains higher levels of terpenes than other traditional concentrates.
“We will be highlighting Muse and other concentrate products with promotions and brand activations throughout the week,” says Collins. “We’re also launching a new Muse product, Terp Sauz, on July 9.”
Trulieve will also have drops of Live Diamonds by Muse™ happening on July 4 and July 10 at its Florida dispensaries. Live Diamonds are created using a proprietary blend of propane and butane in Trulieve’s hydrocarbon extraction lab via TruFlower that has been frozen immediately at the time of harvest. The result of the “diamond mining” and production process locks in volatile terpenes and produces a strain-specific, full-spectrum cannabis concentrate.
On Saturday, July 9 and Sunday, July 10, they will have doorbusters and great discounts at each of its Florida dispensaries. Patients who purchase over $175 will also receive a gift bundle with Trulieve branded swag and dab tools.
In addition, from July 4 through July 10, Trulieve is partnering with Puffco for a giveaway. For any purchase during this timeframe, patients will be entered for a chance to win a $710 dispensary credit.
The best way to celebrate that day?
“Stop by one of our dispensaries to celebrate with us!” exclaims Collins. “We will have giveaways, promotions, food trucks, DJs, games, and more at select stores.”
Patients who are interested in celebrating with Muse or other concentrate products have a few ways they can partake. Many concentrates are inhaled because heat is necessary to convert the acidic forms of the phytocannabinoids it contains into the active form that makes you feel euphoric. They are typically inhaled using an approved concentrate device like a Trulieve concentrate pen, the Puffco Peak Pro, or the Firefly 2+. Some concentrates do not require heat to activate and can be taken orally.
Patients can choose from the largest selection of concentrates in Florida. Learn more about some of their selection here (https://www.trulieve.com/discover/blog/trulieve-concentrates-710).
“Stay tuned to our social media channels to learn more about upcoming events,” says Collins. “Coming up in August, we’ll be celebrating the launch of Khalifa Kush in Florida.”
Collins stresses that Trulieve continues to be an advocate for cannabis reform, provide top products, and work to educate the communities in which it operates.
“This includes creating jobs at our dispensaries with great benefits, to contributing to and developing partnerships with local organizations in the community,” she says. “Trulieve also grows, harvests and produces cannabis plants in an eco-friendly environment to reduce carbon footprint and protect the planet.”
In addition:
- Trulieve continues to focus on growing safe, quality cannabis and continually innovates to provide a wide variety of products for medical patients in Florida.
- Trulieve patients across Florida can choose from the largest selection of THC and CBD products available in a variety of consumption methods, including smokable flower, concentrates, edibles, capsules, syringes, tinctures, topical creams, vaporizers and more.
“Our company’s mission to promote well-being through cannabis allows us to create profound economic and social advancement opportunities within the communities we serve,” she says. “Trulieve looks forward to cultivating additional local and national partnerships through our growing DEI (Diversity, Equity and Inclusion) team and showcasing how cannabis can create consequential, powerful change.”
For more information, visit www.trulieve.com.
