What benefits do you see for patients throughout Florida within this space?
Cannabis is medicine, and it’s all about providing communities with choices. Medical cannabis patients have the opportunity to choose between a variety of healthcare options beyond big pharma. Medical cannabis is positively changing people’s lives every day.
What motivates you to be a part of the cannabis Industry?
There are a combination of factors that motivated me to join the industry. For starters, I’m a true believer in the powers of the plant––It has changed my life for the better and I want others to feel the benefits and positive influences too.
Secondly, the cannabis industry is new and exciting, and it’s really inspiring for a creative and marketing professional to tap into such an evolving space. Lastly, I truly believe Florida has enormous potential to become one of the most important cannabis states in the United States. We have it all: the population, the weather, and the demographics.
What field are you in within the cannabis space?
I’m in the marketing and creative field within cannabis; I call it “the fun stuff”. At Fluent, I’m in charge of the branding, all the marketing initiatives, and all the creative strategy and development that comes with it. I’m really passionate about cannabis branding. I believe the industry is very young and there’s a lot of work to do on the branding and marketing side. Because the industry is so new, I’ve seen cannabis companies miss the mark with compelling branding and just recently we are starting to see strong and well-developed brands hitting the market. This trend is not going to stop anytime soon.
How can people in Florida benefit from the company you represent?
We are proud of being a patient-minded cannabis company that goes above and beyond to make cannabis patients feel supported and taken care of. We offer a wide range of high-quality cannabis products, but we take it up a notch by providing an outstanding customer experience too. Our dispensary team is the best and our online experience is just an extension of the quality service patients expect to get when they visit Fluent.
Getfluent.com is the place to go to start your cannabis journey with Fluent.
How did you get started within the cannabis industry?
Before joining the cannabis industry I worked as a creative developer for Legacy and Digital Media. A production company in Miami reached out to me to develop a Documentary Series about the cannabis industry in Florida. This was during 2017 and the MMTC that I was assigned to follow was Knox Medical, which later became Fluent Cannabis.
I fell in love with the industry during the production of the pilot episode. I started to advise the CEO on some ideas for marketing the company and, four years later, here I am as the Creative Director of Fluent.
Are you personally a MJ card holder?
Yes, I am.
Do you see Florida moving forward with recreational Marijuana/cannabis and how will that affect your business?
The simple answer is yes. I believe it’s not a matter of “if” anymore––It’s a matter of “when” and “how”. Whenever recreational cannabis laws are put in place, every player in the industry will be affected. In general, I think it will be great for the industry and patients/consumers, but I’m sure there will be winners and losers while this transition happens. I’m looking forward to continuing along the journey of adult-use policies in Florida. From a marketing and creative standpoint, I think the best is yet to come.
