- Melbourne marks the 39th Florida MÜV dispensary and second location on the state’s celebrated Space Coast, representing Verano’s 90th dispensary storefront nationwide1.
- MÜV Melbourne is situated off Interstate 95 on West New Haven Avenue’s hospitality corridor, a major thoroughfare with an average daily car count of 32,000 cars, according to the Florida Department of Transportation.
- Despite the pandemic, Melbourne and the surrounding Space Coast experienced record-breaking tourism growth from September 2020 to September 2021, with particularly strong July 2021 numbers that showed an increase of 81% year over year, according to the Associated Press.
November 26, 2021 – Verano Holdings Corp. (CSE: VRNO) (OTCQX: VRNOF) (“Verano” or “the Company”), a leading multi-state cannabis company, today announced the opening of a new MÜV Florida dispensary located at 4450 West New Haven Avenue in Melbourne. The retail storefront opens with a Black Friday grand opening event on November 26th at 10:00 a.m. local time, marking the 39th MÜV dispensary in the state and 90th nationwide for Verano.
Melbourne is a destination for a diverse set of tourists and enjoys a reputation as a surfing hub for athletes and spectators alike. The city and surrounding Space Coast beaches are often referred to as the “East Coast Surf Capital of the U.S.,” given the region hosts many preeminent annual surfing competitions that attract visitors from across the nation and the state. As a demonstration of their commitment to providing a convenient and reliable experience for Florida patients, MÜV dispensaries feature online menus for effortless browsing of their extensive, award-winning product selection. For additional convenience and accessibility, patients can choose to order ahead at muvfl.com for express in-store pickup or take advantage of home delivery service that is available across the state within a 20-mile radius of MÜV storefronts.
“Melbourne’s location on Florida’s beautiful Space Coast features a vibrant and active community that we’re thrilled to join,” said John Tipton, President of Verano. “MÜV Products were developed to help Floridians of all ages and lifestyles stay active and moving. With our range of topicals, transdermals, and various oral and inhalation product formats, we are looking forward to welcoming medical cannabis patients from across the Melbourne area to our magnificent new MÜV dispensary.”
MÜV offers one-on-one consultations both in-store and virtually, at no cost to the patient. MÜV’s comprehensive product selection includes MÜV Wana Soft Chew edibles, chocolates and lozenges, flower, pre-rolls, an array of vaporizer pens, concentrates, metered-dose inhalers, topicals and oral sprays; along with patented encapsulation formulations in its EnCaps™ capsules, tinctures, 72-hour transdermal patches and transdermal gels.
For more information about the new Melbourne medical cannabis dispensary, including hours and available MÜV products, visit muvfl.com.
Verano is a leading, vertically integrated, multi-state cannabis operator in the U.S., devoted to the ongoing improvement of communal wellness by providing responsible access to regulated cannabis products. With a mission to address vital health and wellness needs, Verano produces a comprehensive suite of premium, innovative cannabis products sold under its trusted portfolio of consumer brands, including Verano™, Avexia™, Encore™, and MÜV™. Verano’s portfolio encompasses 15 U.S. states, with active operations in 12, including 12 production facilities comprising over 1,000,000 square feet of cultivation. Verano designs, builds, and operates dispensaries under retail brands including Zen Leaf™ and MÜV™, delivering a superior cannabis shopping experience in both medical and adult-use markets. Learn more at www.verano.com.