- MÜV Crystal River is located at 941 NE US Hwy 19, a busy thoroughfare with an average daily traffic count of 23,000 vehicles1
- The dispensary is Verano’s first MÜV location in Florida’s Citrus County, a growing region with over 150,000 residents2
- Verano’s active operations span 13 states, comprised of 158 dispensaries and 15 cultivation and processing facilities with more than 1.1 million square feet of cultivation capacity
CHICAGO, Sept. 16, 2025 — Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNOF) (“Verano” or the “Company”), a leading multi-state cannabis company, today announced the opening of MÜV Crystal River on September 19, elevating the Company’s Florida retail footprint to 82 MÜV locations and 158 dispensaries nationwide. Located at 941 NE US Hwy 19, MÜV Crystal River, will be open from Monday to Saturday from 9 a.m. to 7 p.m. and Sunday from 11 a.m. to 5 p.m. local time.
Situated in Florida’s Citrus County, a growing region with over 150,000 residents2, MÜV Crystal River is the first MÜV dispensary in the the county. Located a few blocks from Kings Bay Riverwalk, MÜV Crystal River is conveniently surrounded by local businesses and attractions including restaurants, hotels and scenic wildlife. The opening of MÜV Crystal River also expands the Company’s retail footprint in western Florida near existing MÜV dispensaries in Ocala, Spring Hill and Port Richey.
“We are excited to welcome patients at MÜV Crystal River, our first dispensary in Citrus County, and offering our expansive suite of award-winning products in a friendly, hospitality-driven dispensary environment,” said John Tipton, President of the Southern Region. “We’re grateful for the opportunity to serve the medical cannabis community in western Florida as we expand our footprint in the region, and we look forward to welcoming patients at MÜV Crystal River for years to come.”
Most recently, the Company introduced a series of new products in Florida in fast-growing categories, including Savvy 10-pack barrel-style pre-rolls, incorporating a unique yet recognizable barrel-style shape, delivering consumer affordability without sacrificing quality, and Avexia’s award-winning topicals, including pain relief balm, lotion and bath soak designed for localized, fast-acting relief and carefully formulated with a blend of high-quality cannabinoids and essential oils.
MÜV dispensaries feature online menus for effortless browsing of their extensive, award-winning product selection, including the Company’s signature Verano Reserve, MÜV and Sweet Supply flower, Encore edibles, On the Rocks concentrates and extracts, (the) Essence and Savvy flower, pre-rolls and extracts, spanning an extensive array of options for patients. The Company also offers one-on-one virtual and in-store consultations, at no cost to patients, and provides patient-centric concierge services via phone, email, web chat and text to address patient inquiries.
For additional convenience and accessibility, patients can visit muvfl.com or the MÜV mobile application – available in the Google Play and Apple App stores – for additional information and to place orders for express in-store pickup.
About Verano
Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNOF), one of the U.S. cannabis industry’s leading companies based on historical revenue, geographic scope and brand performance, is a vertically integrated, multi-state operator embracing a mission of saying Yes to plant progress and the bold exploration of cannabis. Verano provides a superior cannabis shopping experience in medical and adult use markets under the Zen Leaf™ and MÜV™ dispensary banners, including Cabbage Club™, an innovative annual membership program offering exclusive benefits for cannabis consumers. Verano produces a comprehensive suite of high-quality, regulated cannabis products sold under its diverse portfolio of trusted consumer brands including Verano™, (the) Essence™, MÜV™, Savvy™, BITS™, Encore™, and Avexia™. Verano’s active operations span 13 U.S. states, comprised of 15 production facilities with over 1.1 million square feet of cultivation capacity. Learn more at Verano.com.
