TRP and Cookies Co-Founder & CEO, Berner, Debuts Two West Coast Cannabis Destinations in Florida’s Third-Largest City

TAMPA–(BUSINESS WIRE)–TRP (, a leading cannabis retail, cultivation, and distribution platform, is thrilled to announce the dual opening of its Cookies Tampa dispensaries, the first locations on Florida’s west coast from the world’s most recognized cannabis company, Cookies. To celebrate, TRP is hosting a Cookies Tampa City Takeover on Saturday, March 30th.

The Cookies Tampa City Takeover celebration will begin at 9:00 a.m. at each location offering a free 3.5g of premium cannabis product to the first 100 patients in line at each store by 8:30 a.m. and feature in-store entertainment, exclusive discounts to neighboring local businesses like Dave’s Hot Chicken and Shiso Crispy with proof of Cookies purchase, and event-specific promotions — including the chance for one patient to unlock free weed for a year.

Cookies’ presence in Tampa, with its two locations now open to the public at 2961 N. Dale Mabry Highway #102 and 1509 E. Fletcher Ave, Suite #105, continues TRP’s commitment to expanding its footprint in key markets and partnership with Cookies in revolutionizing the cannabis shopping experience — as recognized by the New York Times, Forbes and

The introduction of Cookies on Florida’s west coast marks a significant milestone for medical cannabis enthusiasts and underscores TRP’s commitment to making their premium cannabis products convenient and accessible to patients across the state. This move is particularly impactful in Tampa, the state’s third-largest city by population, and within the Tampa Bay Metropolitan Statistical Area (MSA), which boasts a population of 3.2 million, solidifying Cookies’ presence in a region with substantial demand and potential for growth.

Florida’s medical marijuana program, currently with 877,178 active patients as of March 22, 2024, has experienced a year-over-year increase of over 10%. This growth highlights the burgeoning demand for cannabis products and services in the state, providing a compelling backdrop for Cookies Tampa’s City Takeover.

“The unveiling of both Cookies Tampa locations signifies a pivotal moment for TRP, the Cookies brand, and our mission to elevate access to premium cannabis products,” expressed TRP CEO, Brandon Johnson. “As we continue our nationwide expansion, our objective is to deliver a distinctive, patient-centric dispensary experience supported by best-in-class products. Tampa’s vibrant and diverse community perfectly aligns with our vision, and we are excited about introducing the iconic Cookies experience to cannabis patients on the west coast of Florida.”

The 2023 MJBiz Factbook projects Florida’s medical cannabis market will grow from $1.75 billion in 2023 to a staggering $2.4 billion by 2026. This financial success reinforces the strategic significance of Cookies Tampa as it enters Florida’s west coast market.

Daniel Firtel, President of TRP, expressed his excitement about the openings, underlining the pivotal role of expanding TRP’s cultivation facility prior to entering the Tampa market. “The recent expansion of our DeLand cultivation facility is a key driver propelling TRP into a new era of growth and accessibility,” Firtel stated. “Quadrupling our cultivation capabilities fast-tracks TRP’s Florida expansion, enabling greater access to world-class cannabis and supporting local economies through statewide job creation. It’s a clear indication of TRP’s unwavering commitment to delivering top-notch cannabis products and integrating directly into the communities of our ever-expanding consumer base.”

The two-store event will also offer Florida medical patients access to Cookies Florida’s lowest pricing to date, as a part of their March Madness promotion, with premium eighths available as low as $25.00. Anyone 18 years of age or older, with a valid MMUR card, interested in attending may RSVP here and will be required to show a valid ID upon entering. A Florida medical marijuana card will be required to purchase cannabis products.

Cookies Tampa, located at 2961 N. Dale Mabry Highway Unit #102 and Cookies on Fletcher, located at 1509 E. Fletcher Ave Suite #105, will be open daily from 9 a.m. to 9 p.m. Learn more at

About TRP

Founded in 2019, TRP is a retail, cultivation, and distribution platform purpose-built to solve the challenges of regulated cannabis. We combine decades of investment, legal, regulatory, and real estate experience with know-how from long standing cannabis operators. Our footprint in 6 states and 2 countries exclusively produces and sells the most recognized brands including Cookies, Dr. Greenthumb’s, Insane, and more. (

About Cookies

Cookies is the most globally recognized cannabis company; founded in 2010 by Billboard-charting rapper and entrepreneur Berner and Bay Area breeder and cultivator Jai. The company creates game-changing genetics and offers a collection of over 70 proprietary cannabis cultivars and more than 2,000 products. Headquartered in San Francisco, the company is actively involved in advocacy and social impact initiatives to enrich communities disproportionately impacted by the War on Drugs. Cookies opened its first retail store in 2018 in Los Angeles, has since expanded to over 70 retail locations in over 20 markets across 6 countries, and was recently named one of America’s Hottest Brands of 2021 by AdAge; the first cannabis brand to ever receive this accolade. To learn more about Cookies, visit, and to learn more about Cookies CBD, visit