Jan. 06, 2026 — Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a global lifestyle and consumer packaged goods company at the forefront of the beverage, cannabis and wellness industries, is redefining what it means to drink mindfully with a collection that blends craft, creativity, and functionality. From hemp-derived delta-9 THC cocktails to zero-proof spirits and non-alcoholic beers, Tilray is making moderation feel indulgent, not limiting.
As the sober curious movement gains momentum, consumers are demanding drinks that deliver flavor, sophistication, and social connection. Tilray’s Dry January lineup answers that call with bold innovation across multiple categories.
The Tilray Dry January Collection
- Happy Flower: Sparkling THC cocktails infused with hemp-derived Delta-9 THC for a relaxing, elevated vibe.
- Fizzy Jane’s: THC seltzers with bright, refreshing flavors and hemp-derived Delta-9 THC for a crisp and calming twist.
- Mock One: Premium zero-proof spirits crafted to replicate the complexity of Breckenridge Distillery’s award-winning whiskey, tequila, rum, and gin for elevated mocktails.
- Runner’s High: Performance-inspired non-alcoholic beer brewed for active lifestyles and wellness-focused refreshment.
- Montauk Brewing: The No Frills Good Life™ is now available in two incredibly delicious non-alc craft brews. N.A IPA is brewed with choice hops and plenty of love for a bright, citrusy IPA experience while N.A. Golden brings easy-drinking to a whole new level with a clean, crisp brew to kick back and enjoy the day.
- 10 Barrel Brewing: NA Apocalypse IPA – This non-alcoholic version delivers the signature punch of pine, citrus, and tropical notes that define our original IPA, minus the ABV
This shift toward mindful drinking is more than a January trend. Non-alcoholic beer sales grew over 20% last year, and THC-infused beverages are gaining traction as consumers seek functional alternatives. Tilray is leading that evolution—making Dry January not just doable, but delightful.
Tilray’s non-alcoholic and hemp-derived THC beverage lineup is available online and at select retailers nationwide.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
