June 16, 2022 – The Valens Company Inc. (TSX: VLNS) (Nasdaq: VLNS) (the “Company” “The Valens Company” or “Valens”), a leading manufacturer of branded cannabis products, today announced the launch of a Quebec-exclusive brand, Bon Jak. Valens continues to build its presence in Quebec with the addition of several exciting new SKUs under the Bon Jak brand, which is focused on delivering unique user experiences in the province of Quebec:

Dried Flower:

Bon Jak BC God Bud (28g)
Bon Jak Indica Ground (15g)
Bon Jak Sativa Ground (15g)

Cannabis-Infused Beverages:

Bon Jak Lime Seltzer (355ml)
Bon Jak Grapefruit Seltzer (355ml)
Bon Jak Mango Seltzer (355ml)

The products are expected to be listed to the Société québécoise du cannabis (“SQDC”) effective September 12, 2022, and expected to be distributed through the SQDC retail and online channels.

Tyler Robson, Chief Executive Officer of The Valens Company, said, “The agreement with the SQDC reflects our commitment to the Quebec market and more importantly Quebec consumers. We have been listening to feedback and understand the importance of delivering unique, regionally focused products under a relatable and socially conscious brand at competitive price points. Importantly, we believe our innovation and manufacturing capabilities uniquely position us for success in Quebec and we will continue to invest in this strategic market.”

At Valens, it’s Personal.

About The Valens Company

The Valens Company is a leading manufacturer of cannabis products with a mission to bring the benefits of cannabis to the world. The Company provides proprietary cannabis processing services, in addition to best-in-class product development, manufacturing, and commercialization of cannabis consumer packaged goods. The Valens Company’s high-quality products are formulated for the medical, health and wellness, and recreational consumer segments, and are offered across all cannabis product categories with a focus on quality and innovation. The Company also manufactures, distributes, and sells a wide range of CBD products in the United States through its subsidiary Green Roads, and distributes medicinal cannabis products to Australia through its subsidiary Valens Australia. In partnership with brand houses, consumer packaged goods companies and licensed cannabis producers around the globe, the Company continues to grow its diverse product portfolio in alignment with evolving cannabis consumer preferences in key markets. Through Valens Labs, the Company is setting the standard in cannabis testing and research and development with Canada’s only ISO17025 accredited analytical services lab, named The Centre of Excellence in Plant-Based Science by partner and scientific world leader Thermo Fisher Scientific. Discover more on The Valens Company at http://www.thevalenscompany.com.