VANCOUVER, British Columbia, Oct. 23, 2023 — Rubicon Organics Inc. (TSXV: ROMJ) (OTCQX: ROMJF) (“Rubicon Organics”, “Rubicon”, or the “Company”), a licensed producer focused on cultivating and selling organic certified, premium cannabis, today announces the launch of Wildflower™ brand edibles crafted with minor cannabinoids including CBD, CBN and CBG.

Wildflower is Canada’s leading topical brand with the #11 brand positioning in its market, and is expanding its product portfolio into the edibles category.

“I am excited to expand the Wildflower™ brand into a new product category with our launch of minor cannabinoid edibles,” said Melanie Ramsey, Chief Commercial Officer. “At Rubicon Organics we strive to deliver innovative and premium products and these edibles are a significant step to expanding our Wildflower product line-up to offer a range of high-quality, natural gummies. Our entry into the edibles category reflects our commitment to meeting the evolving needs and preferences of our diverse consumer base.”

Wildflower is launching four flavours of edibles that have been expertly crafted to provide a range of experiences to meet various consumer needs including the minor cannabinoids CBN, CBG and CBD as well as full spectrum THC Live Rosin. These innovative gummies contain all natural ingredients; made with real fruit purées, with no added sugar or colours and are vegan and gluten free.

Sweet Dreams Blood Orange CBN + CBD +THC Gummies: naturally sweetened with real fruit purée, vegan, gluten free with no added sugar, or colours. Each of the 10 gummies has 1 mg of full spectrum Live Rosin, as well as 1 mg of CBD, and 1 mg of CBN.

Sweet Dreams Goji Berry CBN + CBD +THC Gummies: naturally sweetened with real fruit purée, vegan, gluten free with no added sugar, or colours. Each of the 5 gummies has 2 mg of full spectrum Live Rosin, as well as 10 mg of CBD, and 10 mg of CBN.

Sweet Dreams Cherry THC + CBN + CBD Gummies: naturally sweetened with real fruit purée, vegan, gluten free with no added sugar, or colours. Each of the 5 gummies has 2 mg of full spectrum Live Rosin, as well as 1 mg of CBD, and 1 mg of CBN.

Daily Bliss Lemon Ginger CBG + CBD Gummies: naturally sweetened with real fruit purée, vegan, gluten free with no added sugar, or colours. Each of the 10 gummies has 10 mg of CBD, and 10 mg of CBG.

The Blood Orange, Goji Berry and Lemon Ginger Gummies will be available for ordering in British Columbia starting October 2023. All four flavours will be available in Alberta in November 2023. Ontario will launch the Cherry and Goji Berry flavours in February 2024. Learn more about Wildflower at: http://www.wildflower.ca.

1 Hifyre data for topical products covering the three months ending June 30th, 2023 with 22.5% market share and #1 ranking

ABOUT RUBICON ORGANICS INC.

Rubicon Organics Inc. is the global brand leader in premium organic cannabis products. The Company is vertically integrated through its wholly owned subsidiary Rubicon Holdings Corp, a licensed producer. Rubicon Organics is focused on achieving industry leading profitability through its premium cannabis flower, product innovation and brand portfolio management, including three flagship brands: its super-premium brand Simply Bare Organic, its premium brand 1964 Supply Co, and its cannabis wellness brand Wildflower in addition to the Company’s mainstream brand Homestead Cannabis Supply and its premium concentrate brand Lab Theory.

The Company ensures the quality of its supply chain by cultivating, processing, branding and selling organic certified, sustainably produced, super-premium cannabis products from its state-of-the-art glass roofed facility located in Delta, BC, Canada.