The company expands upon its vertical integration vision within the alternative remedies and therapies space.

Golden, Colorado, Oct. 02, 2023 — Panacea Life Sciences Holdings, Inc. (OTCQB:PLSH) (“Panacea”, “PLSH” or the “Company”), today announced it has entered into an Asset Purchase Agreement to acquire the PÜR LIFE Medical Franchise, an innovative franchise company providing cutting-edge pain and prevention solutions as an integrative and synergistic approach to health and healing. The acquisition of PÜR LIFE adds to Panacea’s unique, vertical integration strategy in the natural health and wellness space as we now control manufacturing, production, and distribution of products and services into the $3 trillion U.S. healthcare market.

Founded by one of the experts in the franchise industry, Mr. Dan Olsen, PÜR LIFE Medical provides a revolutionary approach to health and wellness by providing alternative cutting-edge medical solutions to traditional medicine. PÜR LIFE clinics provide state-of-the-art equipment and solutions to assist customers with natural, noninvasive procedures for anti-aging, pain management, weight loss, sleep issues, emotional health, and overall health to help people live longer, healthier lives. Dan Olsen was instrumental in the growth and success of the Fantastic Sam’s and Massage Envy franchises, and he believes the PÜR LIFE franchise business could be a similar business. “By combining Panacea’s incredible products with the power of franchising with PÜR LIFE Medical, the synergistic effect is exponential growth in company value. But more importantly, more people’s lives will change for the better with improved health and longevity,” stated Dan Olsen. “The purchase of these assets and franchises will provide tremendous value to Panacea shareholders and the lives its serves.”

In 2022, Panacea pivoted its business model from a primary focus on hemp-derived CBD products into the nutraceutical markets by expanding its manufacturing operations and adding new brands to the marketplace. “We have been working very hard to execute our vision as a leading vertically integrated, alternative remedy health and wellness provider,” states Nick Cavarra, President of Panacea. “Bringing PÜR LIFE and its franchise model into the fold allows us to offer the highest quality services and natural products to this explosive market. Consumers are leery of synthetic medicines and invasive treatments and actively seeking alternative remedies and therapies that provide health, pain management and longevity to their lives.”

The purchase price for the PÜR LIFE Medical franchise is $1 million in cash plus an additional $1.6 million payable based upon future metrics and achieving franchise sales goals. The cash is due in two tranches, $180,000 upon receipt of auditable financials and back-up and $820,000 on November 10, 2023. This will be financed via debt and equity. In addition, Mr. Olsen retains 7% of the PÜR LIFE subsidiary in exchange for his continued services to the PLSH management team.

About Panacea Life Sciences Holdings, Inc.

Panacea Life Sciences Holdings, Inc. (PLSH) is holding company structured to develop and facilitate a vertically integrated manufacturing, research, product development and distribution model in the high-growth, alternative health & wellness market segment. Its first subsidiary, Panacea Life Sciences, Inc. (PLS) operates a 51,000 sq. ft manufacturing GMP facility in Golden, CO and produces millions of products for the nutraceutical and natural products markets monthly. PLS is a woman-founded company established in 2017 and currently is traded on the OTCQB “PLSH”.