APRIL 14, 2024 – Viridian Capital Advisors is proud to announce the appointment of Lori Crosley as Chief Marketing Officer and Investment Banker, effective immediately. In this dual capacity, Lori will lead the firm’s marketing efforts while also contributing her expertise to the investment banking team.
Lori brings a wealth of experience having held senior level positions at financial institutions such as Morningstar Investment Management, Wells Fargo, and Wachovia Investments. With a background in investment banking at JP Morgan, Oil and Gas Group, and CIBC Automotive Group, she has a proven track record of success in deal structuring and strategic financial advisory. Her extensive experience and deep understanding of market dynamics make her a valuable asset to the Viridian team.
Lori received her MBA in Finance/Marketing/Strategy from the Kellogg School of Management at Northwestern University, and her B.S. in Economics from Northwestern University.
“We are thrilled to welcome Lori to Viridian Capital as Chief Marketing Officer and Investment Banker,” said Scott Greiper, CEO of Viridian Capital Advisors. “Her unique blend of marketing expertise and investment banking acumen will be instrumental in driving our growth and enhancing our client offerings. We are confident that Lori will play a pivotal role in further solidifying Viridian’s position as a leader in the cannabis industry.”
About Viridian Capital Advisors
Viridian Capital Advisors, LLC (www.viridianca.com) was established in 2014 as one of the first, and now leading, financial services and data analytics practices in the legal cannabis, hemp and psychedelics industries, representing companies, investors, sellers and acquirers. Through our broker-dealer, Bradley Woods & Co. Ltd., our investment banking practice has successfully closed capital raises, M&A transactions, and corporate restructuring initiatives, for our clients.
