Brand Expands Into California With Launch of Grassroots Diamond-Infused Pre-Rolls and Grassroots Grower’s Reserve Program

First Product Partnerships With Sonoma Hills Farm and Delighted Farms Now Available Across California

Founded in 2014, Grassroots is dedicated to growing and processing the highest quality cannabis products while serving, advancing and respecting the cannabis movement. The company first planted its roots in Chicago with the goal of perfecting the art and science of cannabis cultivation through the creation of exclusive genetics and unique strains. Grassroots was acquired by Curaleaf in 2020 and its products are now available in seven states including CaliforniaIllinoisMassachusettsMarylandNevadaNorth Dakota and Pennsylvania.

Grassroots’ new branding has rolled out in California and Maryland, and will expand to all seven markets in the coming months. For more information on product availability, visit

About Curaleaf Holdings

Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) (“Curaleaf”) is a leading international provider of consumer products in cannabis with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult-use markets. In the United States, Curaleaf currently operates in 21 states with 142 dispensaries, 26 cultivation sites, and employs over 6,000 team members. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Canadian Securities Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF. For more information, please visit