Stir by Zero Proof Transforms Sparkling Water Into a Fast-Acting, Elevated Cannabis Experience
NEW YORK, Jan. 8, 2024 — Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) (“Curaleaf” or the “Company”), a leading international provider of consumer cannabis products, today announced the expansion of its Zero Proof brand portfolio with the launch of Stir, a fast-acting THC beverage mix designed to transform sparkling water into an elevated cannabis experience. Stir by Zero Proof is now available at all Curaleaf locations in Illinois, and is sold wholesale to dispensaries across the state.
Developed for new and existing cannabis consumers alike, Stir by Zero Proof offers an approachable and sociable alternative to hard seltzer with controllable dosing at 5mg THC per sachet. The easy-to-stir beverage enhancer utilizes nanotechnology to provide a truer-to-flower experience with effects felt in as little as 15-30 minutes. At launch, three delicious, low-calorie and gluten-free varieties will be available including Peach Orange, Berry Cherry and Mango Lime.
“Curaleaf is committed to delivering innovative, high-quality cannabis products in a variety of form factors to serve the needs of our patients and customers at all stages of their cannabis journeys,” said Matt Darin, CEO of Curaleaf. “Stir by Zero Proof is the next step in expanding our portfolio of THC-infused drinkables, a category which we believe will ultimately redefine how people socialize.”
Stir by Zero Proof follows the September 2023 launch of the Zero Proof brand’s inaugural product offering, Squeeze, a beverage complement that provides a uniquely controllable and customizable experience with an easy-to-pour dispenser and compact design delivering 2.5mg THC per dose. Both Stir and Squeeze are now available at all Curaleaf dispensaries in Illinois. Zero Proof Stir is also sold by wholesale partners across the state, including at Altius, Earthmed (McHenry), and Grasshoper Club (Southloop). For more information on product availability, please visit www.drinkzeroproof.com.
About Curaleaf Holdings
Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) (“Curaleaf”) is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult-use markets. In the United States, our brands are sold in 17 states with operations encompassing 147 dispensaries and employing more than 5,200 team members. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Toronto Stock Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF. For more information, please visit https://ir.curaleaf.com.