BEND, Ore., Feb. 14, 2024 — 10 Barrel Brewing Co. (“10 Barrel Brewing Co.” or “10 Barrel”), an award-winning mainstay in the craft brewing industry and subsidiary of Tilray Brands, (“Tilray”) (NASDAQ: TLRY and TSX: TLRY), is thrilled to announce the release of its newest beverage, Pub Ice. Expanding the ‘Cheap Fun’ mission that’s made Pub Beer a fan-favorite, Pub Ice reinvents a classic flavored hard beverage with a new caliber of quality and an unprecedented standard for enjoyment.

Already beloved by 10 Barrel’s core community, no one’s done Ice quite like 10 Barrel. Unlike its competitors, Pub Ice is made with real fruit juice and no artificial flavors, offering a natural taste that sets it apart from anything else on the shelf. Not only does it provide sensational flavor, Pub Ice also boasts 15% fewer calories and 20% fewer carbs than its leading competitor. And even better—it’s also a few bucks cheaper.

10 Barrel Pub Ice

“We’re thrilled to introduce Pub Ice to the world,” said Brian Hughes, Marketing Director at 10 Barrel Brewing. “It’s a drink that embodies the ‘Cheap Fun’ culture so many fans know and love, appreciable both as a delicious, thirst-quenching refreshment, and as a reminder to not take ourselves too seriously. It’s the perfect drink to add even more fun to any gathering or celebration.”

More than just a great-tasting beverage, Pub Ice maintains the Pub Beer ethos of ‘Cheap Fun’. Pub Ice comes in three delicious flavors—Original, Screwdriver, and Fruit Punch—which are now on shelves at fine retailers across the country. Available in 12oz bottle 6-packs, 12oz bottle 12-packs (Variety Pack) and 12oz can 12-packs (Variety Pack), Pub Ice offers a ‘Cheap Fun’ option for those looking to enjoy quality, natural beverages without breaking the bank. Coming in at a cool 4.5% ABV, it’s an easy, all-day drinker that’s dually fit for the après and summertime soirees.

Look out for Pub Ice in stores now, and available for purchase soon directly from the 10 Barrel website. For more information, visit 10 Barrel Brewing. 21+ only. Always enjoy responsibly.

About 10 Barrel Brewing

10 Barrel Brewing was born out of the adventurous spirit of three friends who shared a love for beer and recreating outdoors. Based in Bend, Oregon, 10 Barrel Brewing’s award-winning brew team is known for innovating high-quality craft beers while staying true to the brand’s original mission statement—”Drink Beer Outside.” The brewery embraces the “Optimistic Renegade” attitude, pushing boundaries and challenging conventions in the craft beer space.

For further information about 10 Barrel Brewing Co. please visit and follow @10barrelbrewing on Instagram.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we open a world of well-being, visit and follow @tilray on all social platforms.